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<channel>
	<title>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</title>
	<link>http://lite.urbtype.com</link>
	<description>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</description>
	<pubDate>Fri, 10 Feb 2012 18:24:51 +0000</pubDate>
	<generator>http://lite.urbtype.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Proof Positive</title>
		<link>http://lite.urbtype.com/Proof-Positive</link>
		<comments>http://lite.urbtype.com/following/lite.urbtype.com/Proof-Positive</comments>
		<pubDate>Fri, 10 Feb 2012 18:24:51 +0000</pubDate>

		<dc:creator>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</dc:creator>
		
		<category><![CDATA[Motion Graphics]]></category>

		<guid isPermaLink="false">202990</guid>
		<description>Identity graphics for LA's premier party promoter.


  
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>GE Performance Machine</title>
		<link>http://lite.urbtype.com/GE-Performance-Machine</link>
		<comments>http://lite.urbtype.com/following/lite.urbtype.com/GE-Performance-Machine</comments>
		<pubDate>Tue, 07 Feb 2012 20:30:13 +0000</pubDate>

		<dc:creator>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2758988</guid>
		<description>Client: General Electric
Agency:  BBDO NY + ACNE
Role: Art direction, design, and animation.

Website

SCREENSHOTS
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SITE REEL
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Brisk Yourself</title>
		<link>http://lite.urbtype.com/Brisk-Yourself</link>
		<comments>http://lite.urbtype.com/following/lite.urbtype.com/Brisk-Yourself</comments>
		<pubDate>Fri, 25 Feb 2011 21:53:45 +0000</pubDate>

		<dc:creator>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1104532</guid>
		<description>This Facebook App lets you create your own Brisk Character to Share with your friends.  Make it as fun and ridiculous as you'd like, all  you need is a photo to get going.

Client: Pepsi/Brisk

Agency: Mekanism

Role: Art Direction, 3D and design.

Website


Screenshots

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		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Level 26 - ipad app</title>
		<link>http://lite.urbtype.com/Level-26-ipad-app</link>
		<comments>http://lite.urbtype.com/following/lite.urbtype.com/Level-26-ipad-app</comments>
		<pubDate>Tue, 15 Feb 2011 19:41:52 +0000</pubDate>

		<dc:creator>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">564449</guid>
		<description>From the creator of the CSI franchise, Anthony E. Zuiker, comes Dark Prophecy: A Level 26 Thriller, the second book in the worldwide best-selling Level 26 series, featuring Steve Dark as the ultimate crime-scene tactician on the tail of the next embodiment of evil: the Tarot Card Killer.

Starring: Justine Bateman, Michael Ironside and Daniel Buran.

Role: Concept, design, and  animation

Agency: Hooray Society + Dare to Pass

★★ #5 in Top Paid Books★★
★★ #3 in Top Grossing Books ★★ 
★★ Named "New &#38; Notable" by iTunes ★★
★★ #1 Adult "Non-Children'" Book App★

Buy it here

Review!





&#60;img src="http://payload.cargocollective.com/1/0/18331/564449/mzl.pcwgjixe.480x480-75.jpg" border="0" width="367" height="480" width_o="367" height_o="480" src_o="http://payload.cargocollective.com/1/0/18331/564449/mzl.pcwgjixe.480x480-75_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564449/mzl.zmaowjer.480x480-75.jpg" border="0" width="360" height="480" width_o="360" height_o="480" src_o="http://payload.cargocollective.com/1/0/18331/564449/mzl.zmaowjer.480x480-75_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564449/mzl.xdkxsqpm.480x480-75.jpg" border="0" width="360" height="480" width_o="360" height_o="480" src_o="http://payload.cargocollective.com/1/0/18331/564449/mzl.xdkxsqpm.480x480-75_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564449/mzl.splvtpvm.480x480-75.jpg" border="0" width="360" height="480" width_o="360" height_o="480" src_o="http://payload.cargocollective.com/1/0/18331/564449/mzl.splvtpvm.480x480-75_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564449/mzl.gklzrmgl.480x480-75.jpg" border="0" width="360" height="480" width_o="360" height_o="480" src_o="http://payload.cargocollective.com/1/0/18331/564449/mzl.gklzrmgl.480x480-75_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Yahoo!  Bus Stop Derby</title>
		<link>http://lite.urbtype.com/Yahoo-Bus-Stop-Derby</link>
		<comments>http://lite.urbtype.com/following/lite.urbtype.com/Yahoo-Bus-Stop-Derby</comments>
		<pubDate>Wed, 01 Dec 2010 09:43:43 +0000</pubDate>

		<dc:creator>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">801282</guid>
		<description>The short answer is it’s a two-month citywide challenge that turns bus stops into social gaming hubs.

An even shorter answer is it’s something that makes waiting for the bus fun.

Most of us don’t really love our daily commute. And even though you soon recognize the same faces that get on the same bus at the same time every morning, it’s pretty rare that we talk to each other. We thought we could make public transport a little more fun.

So we put up twenty Bus Stop Derby bus stops with interactive 72-inch touch screens. We developed four addictive games that you can play right then and there while waiting for your bus—and since it’s even more fun to play together (and especially to beat someone), you can challenge players at other Derby stops to live head-to-head games. And you aren’t just playing for personal glory you’re playing for your neighborhood.

The Bus Stop Derby pits 20 teams (20 San Francisco neighborhoods) against each other. So choose your neighborhood, rally your fellow commuters, and go break some high scores!  The grand prize is a concert with OK Go that takes place in the neighborhood that wins the Derby. Have fun, and may the best neighborhood win!

Role: Game concept, art direction, design, 3d modeling, and animation (aftereffects + cinema 4d)

Agency:   ACNE* +  Goodby, Silverstein &#38; Partners 

Award and Honors:: 
• Webbie Award Winner: Mobile &#38; Experience Marketing 
• Cannes Cyber Lions - Bronze
• Clio Interactive Award - Bronze 
• One Show Interactive Merit 
• International ANDY Awards - Silver
• London International Award - Finalist
• Digital Out of Home Award: Best in Show Winner
• Digital Out of Home Award: Best Campaign
• Digital Out of Home Award: Best Use of Interactive Technology
• End of Year Awards: Best Use of Emerging Technologies
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Nissan Leaf: Lance Armstrong</title>
		<link>http://lite.urbtype.com/Nissan-Leaf-Lance-Armstrong</link>
		<comments>http://lite.urbtype.com/following/lite.urbtype.com/Nissan-Leaf-Lance-Armstrong</comments>
		<pubDate>Sat, 21 Aug 2010 17:57:38 +0000</pubDate>

		<dc:creator>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">583282</guid>
		<description>Lance Armstrong shares his view on the future of electric cars and his excitement about being among the first to receive a new Nissan LEAF.

Agency: TBWA/Chiat/Day




Nissan Youtube Page
website
&#60;img src="http://payload.cargocollective.com/1/0/18331/583282/Picture 1.png" border="0" width="670" height="438" width_o="1647" height_o="1077" src_o="http://payload.cargocollective.com/1/0/18331/583282/Picture 1_o.png" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Nissan Juke</title>
		<link>http://lite.urbtype.com/Nissan-Juke</link>
		<comments>http://lite.urbtype.com/following/lite.urbtype.com/Nissan-Juke</comments>
		<pubDate>Fri, 13 Aug 2010 00:19:27 +0000</pubDate>

		<dc:creator>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">564443</guid>
		<description>Agency: TBWA/Chiat/Day

Print
&#60;img src="http://payload.cargocollective.com/1/0/18331/564443/juke_print_single.jpg" border="0" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/0/18331/564443/juke_print_single_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564443/juke_print_moon.jpg" border="0" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/0/18331/564443/juke_print_moon_o.jpg" align="left" /&#62; 

OHH
&#60;img src="http://payload.cargocollective.com/1/0/18331/564443/juke_OHH_littlefriend.jpg" border="0" width="670" height="195" width_o="2048" height_o="597" src_o="http://payload.cargocollective.com/1/0/18331/564443/juke_OHH_littlefriend_o.jpg" align="left" /&#62; 

Page Takeover
&#60;img src="http://payload.cargocollective.com/1/0/18331/564443/nissan_takeover_0000_1.jpg" border="0" width="670" height="437" width_o="1416" height_o="924" src_o="http://payload.cargocollective.com/1/0/18331/564443/nissan_takeover_0000_1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564443/nissan_takeover_0001_2.jpg" border="0" width="670" height="437" width_o="1416" height_o="924" src_o="http://payload.cargocollective.com/1/0/18331/564443/nissan_takeover_0001_2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564443/nissan_takeover_0002_3.jpg" border="0" width="670" height="437" width_o="1416" height_o="924" src_o="http://payload.cargocollective.com/1/0/18331/564443/nissan_takeover_0002_3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564443/nissan_takeover_0003_4.jpg" border="0" width="670" height="437" width_o="1416" height_o="924" src_o="http://payload.cargocollective.com/1/0/18331/564443/nissan_takeover_0003_4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564443/nissan_takeover_0004_5.jpg" border="0" width="670" height="437" width_o="1416" height_o="924" src_o="http://payload.cargocollective.com/1/0/18331/564443/nissan_takeover_0004_5_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564443/nissan_takeover_0005_6.jpg" border="0" width="670" height="437" width_o="1416" height_o="924" src_o="http://payload.cargocollective.com/1/0/18331/564443/nissan_takeover_0005_6_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564443/nissan_takeover_0006_7.jpg" border="0" width="670" height="437" width_o="1416" height_o="924" src_o="http://payload.cargocollective.com/1/0/18331/564443/nissan_takeover_0006_7_o.jpg" align="left" /&#62; 

Banners
&#60;img src="http://payload.cargocollective.com/1/0/18331/564443/nissan_gti_0000_1.jpg" border="0" width="670" height="635" width_o="984" height_o="933" src_o="http://payload.cargocollective.com/1/0/18331/564443/nissan_gti_0000_1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564443/nissan_gti_0001_2.jpg" border="0" width="670" height="635" width_o="984" height_o="933" src_o="http://payload.cargocollective.com/1/0/18331/564443/nissan_gti_0001_2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564443/nissan_gti_0002_3.jpg" border="0" width="670" height="635" width_o="984" height_o="933" src_o="http://payload.cargocollective.com/1/0/18331/564443/nissan_gti_0002_3_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/18331/564443/nissan_kia_0000_1.jpg" border="0" width="670" height="625" width_o="987" height_o="921" src_o="http://payload.cargocollective.com/1/0/18331/564443/nissan_kia_0000_1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564443/nissan_kia_0001_2.jpg" border="0" width="670" height="625" width_o="987" height_o="921" src_o="http://payload.cargocollective.com/1/0/18331/564443/nissan_kia_0001_2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564443/nissan_kia_0002_3.jpg" border="0" width="670" height="625" width_o="987" height_o="921" src_o="http://payload.cargocollective.com/1/0/18331/564443/nissan_kia_0002_3_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/18331/564443/nissan_kia_0003_4.jpg" border="0" width="670" height="625" width_o="987" height_o="921" src_o="http://payload.cargocollective.com/1/0/18331/564443/nissan_kia_0003_4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564443/nissan_mini_0000_1.jpg" border="0" width="670" height="625" width_o="985" height_o="919" src_o="http://payload.cargocollective.com/1/0/18331/564443/nissan_mini_0000_1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564443/nissan_mini_0001_2.jpg" border="0" width="670" height="625" width_o="985" height_o="919" src_o="http://payload.cargocollective.com/1/0/18331/564443/nissan_mini_0001_2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564443/nissan_mini_0002_3.jpg" border="0" width="670" height="625" width_o="985" height_o="919" src_o="http://payload.cargocollective.com/1/0/18331/564443/nissan_mini_0002_3_o.jpg" align="left" /&#62; 
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Visa iAD</title>
		<link>http://lite.urbtype.com/Visa-iAD</link>
		<comments>http://lite.urbtype.com/following/lite.urbtype.com/Visa-iAD</comments>
		<pubDate>Fri, 13 Aug 2010 00:19:26 +0000</pubDate>

		<dc:creator>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">564248</guid>
		<description>For decades, Visa has made travel easy for its cardholders, by taking them to
Earth’s most far-flung destinations. Now it’s time to take them even farther.
50 years after Yuri Gargarin’s first space mission, Virgin Galactic and Visa will be
giving away 6 seats on the their breakthrough civilian mission to space.
To build anticipation and excitement for this groundbreaking experience, the Visa
Space Tourism iAd will allow users to experience a world free of gravity, explore
the vast unknown and discover amazing travel destinations around the globe.
The future of travel is now. Welcome to the space tourism age.

Agency: TBWA/Chiat/Day

&#60;img src="http://payload.cargocollective.com/1/0/18331/564248/Space_1.jpg" border="0" width="348" height="603" width_o="348" height_o="603" src_o="http://payload.cargocollective.com/1/0/18331/564248/Space_1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564248/visa_0000_0.jpg" border="0" width="348" height="603" width_o="348" height_o="603" src_o="http://payload.cargocollective.com/1/0/18331/564248/visa_0000_0_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564248/visa_0002_2.jpg" border="0" width="348" height="603" width_o="348" height_o="603" src_o="http://payload.cargocollective.com/1/0/18331/564248/visa_0002_2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564248/visa_0003_3.jpg" border="0" width="348" height="603" width_o="348" height_o="603" src_o="http://payload.cargocollective.com/1/0/18331/564248/visa_0003_3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564248/visa_0005_5.jpg" border="0" width="348" height="603" width_o="348" height_o="603" src_o="http://payload.cargocollective.com/1/0/18331/564248/visa_0005_5_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564248/visa_0007_7.jpg" border="0" width="348" height="603" width_o="348" height_o="603" src_o="http://payload.cargocollective.com/1/0/18331/564248/visa_0007_7_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564248/visa_0008_8.jpg" border="0" width="348" height="603" width_o="348" height_o="603" src_o="http://payload.cargocollective.com/1/0/18331/564248/visa_0008_8_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564248/visa_0010_10.jpg" border="0" width="348" height="603" width_o="348" height_o="603" src_o="http://payload.cargocollective.com/1/0/18331/564248/visa_0010_10_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564248/visa_0011_11.jpg" border="0" width="348" height="603" width_o="348" height_o="603" src_o="http://payload.cargocollective.com/1/0/18331/564248/visa_0011_11_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564248/visa_0012_12.jpg" border="0" width="348" height="603" width_o="348" height_o="603" src_o="http://payload.cargocollective.com/1/0/18331/564248/visa_0012_12_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564248/visa_0013_13.jpg" border="0" width="348" height="603" width_o="348" height_o="603" src_o="http://payload.cargocollective.com/1/0/18331/564248/visa_0013_13_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564248/visa_0014_14.jpg" border="0" width="348" height="603" width_o="348" height_o="603" src_o="http://payload.cargocollective.com/1/0/18331/564248/visa_0014_14_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564248/visa_0016_16.jpg" border="0" width="348" height="603" width_o="348" height_o="603" src_o="http://payload.cargocollective.com/1/0/18331/564248/visa_0016_16_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564248/visa_0017_17.jpg" border="0" width="348" height="603" width_o="348" height_o="603" src_o="http://payload.cargocollective.com/1/0/18331/564248/visa_0017_17_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564248/visa_0018_18.jpg" border="0" width="348" height="603" width_o="348" height_o="603" src_o="http://payload.cargocollective.com/1/0/18331/564248/visa_0018_18_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564248/visa_0019_19.jpg" border="0" width="348" height="603" width_o="348" height_o="603" src_o="http://payload.cargocollective.com/1/0/18331/564248/visa_0019_19_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18331/564248/visa_0020_20.jpg" border="0" width="348" height="603" width_o="348" height_o="603" src_o="http://payload.cargocollective.com/1/0/18331/564248/visa_0020_20_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Phantom West</title>
		<link>http://lite.urbtype.com/Phantom-West</link>
		<comments>http://lite.urbtype.com/following/lite.urbtype.com/Phantom-West</comments>
		<pubDate>Mon, 09 Aug 2010 21:58:34 +0000</pubDate>

		<dc:creator>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</dc:creator>
		
		<category><![CDATA[Music Video, Animation]]></category>

		<guid isPermaLink="false">202986</guid>
		<description>Phantom West's Rain expedition music video.

  
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Play Imaginative: Trexi</title>
		<link>http://lite.urbtype.com/Play-Imaginative-Trexi</link>
		<comments>http://lite.urbtype.com/following/lite.urbtype.com/Play-Imaginative-Trexi</comments>
		<pubDate>Mon, 09 Aug 2010 21:58:32 +0000</pubDate>

		<dc:creator>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</dc:creator>
		
		<category><![CDATA[Character Design, Vinyl Toys]]></category>

		<guid isPermaLink="false">202964</guid>
		<description>Character design that got made into actual Vinyl Toys along with other renown artist list Groomy, Gary Basement and Jeremyville.

&#60;img src="http://payload.cargocollective.com/1/0/18331/202964/209490425_8053ee5278.jpg" border="0" width="500" height="375" width_o="500" height_o="375" src_o="http://payload.cargocollective.com/1/0/18331/202964/209490425_8053ee5278_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
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