http://lite.urbtype.com URBTYPE - Norio Ichikawa - Digital Creative Director/Art Director Tue, 20 Mar 2012 18:14:46 +0000 http://lite.urbtype.com en http://lite.urbtype.com/Sony-Vaio-by-you http://lite.urbtype.com/following/lite.urbtype.com/Sony-Vaio-by-you Tue, 20 Mar 2012 18:14:46 +0000 URBTYPE - Norio Ichikawa - Digital Creative Director/Art Director 3043974 Humans are born with a desire to create. Big or small, useful or useless, what matters is the act itself. When VAIO gave consumers the power to create a personalized computer, it gave us the chance to create VAIO by you. From touchscreen kiosks to a custom handwritten font, this program was designed to bring out the creative in all of us. <img src="http://payload37.cargocollective.com/1/0/18331/3043974/image1.jpeg" width="670" height="376" width_o="670" height_o="376" src_o="http://payload37.cargocollective.com/1/0/18331/3043974/image1_o.jpeg" data-mid="15521486" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/0/18331/3043974/image2.jpeg" width="670" height="444" width_o="670" height_o="444" src_o="http://payload37.cargocollective.com/1/0/18331/3043974/image2_o.jpeg" data-mid="15521488" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/0/18331/3043974/image3.jpeg" width="670" height="444" width_o="670" height_o="444" src_o="http://payload37.cargocollective.com/1/0/18331/3043974/image3_o.jpeg" data-mid="15521490" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/0/18331/3043974/image4.jpeg" width="670" height="444" width_o="670" height_o="444" src_o="http://payload37.cargocollective.com/1/0/18331/3043974/image4_o.jpeg" data-mid="15521492" border="0" align="left"/> http://lite.urbtype.com/Intel http://lite.urbtype.com/following/lite.urbtype.com/Intel Fri, 09 Mar 2012 00:01:58 +0000 URBTYPE - Norio Ichikawa - Digital Creative Director/Art Director 2967525 Agency: Razorfish Role: creative direction & design <img src="http://payload33.cargocollective.com/1/0/18331/2967525/visibly_smart_print_color_860.jpg" width="860" height="1112" width_o="2048" height_o="2650" src_o="http://payload33.cargocollective.com/1/0/18331/2967525/visibly_smart_print_color_o.jpg" data-mid="15109443" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/18331/2967525/visibly_smart_print_flower_860.jpg" width="860" height="1112" width_o="2048" height_o="2650" src_o="http://payload33.cargocollective.com/1/0/18331/2967525/visibly_smart_print_flower_o.jpg" data-mid="15109449" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/18331/2967525/intel_reimagine_design5_860.jpg" width="860" height="505" width_o="1600" height_o="941" src_o="http://payload33.cargocollective.com/1/0/18331/2967525/intel_reimagine_design5_o.jpg" data-mid="15109435" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/18331/2967525/intel_reimagine_home_search_860.jpg" width="860" height="483" width_o="1600" height_o="900" src_o="http://payload33.cargocollective.com/1/0/18331/2967525/intel_reimagine_home_search_o.jpg" data-mid="15109437" border="0" align="left"/> http://lite.urbtype.com/Sony http://lite.urbtype.com/following/lite.urbtype.com/Sony Fri, 09 Mar 2012 00:01:57 +0000 URBTYPE - Norio Ichikawa - Digital Creative Director/Art Director 2967537 Agency: Razorfish Role: Creative Direction <img src="http://payload33.cargocollective.com/1/0/18331/2967537/UtilityNav_0007_9_860.jpg" width="860" height="748" width_o="1400" height_o="1218" src_o="http://payload33.cargocollective.com/1/0/18331/2967537/UtilityNav_0007_9_o.jpg" data-mid="15109538" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/18331/2967537/13_Corporate_Landing_InsideSony_02_860.jpg" width="860" height="1142" width_o="1280" height_o="1700" src_o="http://payload33.cargocollective.com/1/0/18331/2967537/13_Corporate_Landing_InsideSony_02_o.jpg" data-mid="15109884" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/18331/2967537/Store_SuperCat_Details_1_Page_1_860.jpg" width="860" height="2351" width_o="1280" height_o="3500" src_o="http://payload33.cargocollective.com/1/0/18331/2967537/Store_SuperCat_Details_1_Page_1_o.jpg" data-mid="15109889" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/18331/2967537/Store_SuperCat_Details_1_Page_2_860.jpg" width="860" height="1679" width_o="1280" height_o="2500" src_o="http://payload33.cargocollective.com/1/0/18331/2967537/Store_SuperCat_Details_1_Page_2_o.jpg" data-mid="15109890" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/18331/2967537/Store_SuperCat_Details_1_Page_3_860.jpg" width="860" height="1679" width_o="1280" height_o="2500" src_o="http://payload33.cargocollective.com/1/0/18331/2967537/Store_SuperCat_Details_1_Page_3_o.jpg" data-mid="15109894" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/18331/2967537/Untitled Extract Pages_860.jpg" width="860" height="537" width_o="2048" height_o="1280" src_o="http://payload33.cargocollective.com/1/0/18331/2967537/Untitled Extract Pages_o.jpg" data-mid="15110009" border="0" align="left"/> http://lite.urbtype.com/Lost http://lite.urbtype.com/following/lite.urbtype.com/Lost Thu, 08 Mar 2012 23:47:00 +0000 URBTYPE - Norio Ichikawa - Digital Creative Director/Art Director 202972 Lower third trivial quiz graphics for G4's Lost tv show. http://lite.urbtype.com/Proof-Positive http://lite.urbtype.com/following/lite.urbtype.com/Proof-Positive Fri, 10 Feb 2012 18:24:51 +0000 URBTYPE - Norio Ichikawa - Digital Creative Director/Art Director 202990 Identity graphics for LA's premier party promoter. http://lite.urbtype.com/GE-Performance-Machines http://lite.urbtype.com/following/lite.urbtype.com/GE-Performance-Machines Tue, 07 Feb 2012 20:30:13 +0000 URBTYPE - Norio Ichikawa - Digital Creative Director/Art Director 2758988 For this year’s super bowl, So we took some of the top NFL player (Von Miller, Miles Austin, Mason Crosby) and pitted agains the GE’s super machine in 9 live-action interactive games. We directed and develop this in just 6 weeks, which consisted everything from the video shoot, edits, design, and development. Result was we engaged NBC’s 2 million super bowl viewers proving that super bowl entertainment can live outside of 30-second spot. The FWA: Site of the Day Client: ACNE Website SITE REEL SCREENSHOTS <img src="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0000_1_860.jpg" width="860" height="483" width_o="972" height_o="546" src_o="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0000_1_o.jpg" data-mid="14020483" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0001_2_860.jpg" width="860" height="483" width_o="972" height_o="546" src_o="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0001_2_o.jpg" data-mid="14020484" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0002_3_860.jpg" width="860" height="483" width_o="972" height_o="546" src_o="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0002_3_o.jpg" data-mid="14020486" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0003_4_860.jpg" width="860" height="483" width_o="972" height_o="546" src_o="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0003_4_o.jpg" data-mid="14020488" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0004_5_860.jpg" width="860" height="483" width_o="972" height_o="546" src_o="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0004_5_o.jpg" data-mid="14020490" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0005_6_860.jpg" width="860" height="483" width_o="972" height_o="546" src_o="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0005_6_o.jpg" data-mid="14020491" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0006_7_860.jpg" width="860" height="483" width_o="972" height_o="546" src_o="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0006_7_o.jpg" data-mid="14020492" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0007_8_860.jpg" width="860" height="483" width_o="972" height_o="546" src_o="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0007_8_o.jpg" data-mid="14020495" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0008_9_860.jpg" width="860" height="483" width_o="972" height_o="546" src_o="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0008_9_o.jpg" data-mid="14020496" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0009_10_860.jpg" width="860" height="483" width_o="972" height_o="546" src_o="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0009_10_o.jpg" data-mid="14020497" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0010_12_860.jpg" width="860" height="483" width_o="972" height_o="546" src_o="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0010_12_o.jpg" data-mid="14020498" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0011_13_860.jpg" width="860" height="483" width_o="972" height_o="546" src_o="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0011_13_o.jpg" data-mid="14020499" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0012_14_860.jpg" width="860" height="483" width_o="972" height_o="546" src_o="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0012_14_o.jpg" data-mid="14020500" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0013_14_860.jpg" width="860" height="483" width_o="972" height_o="546" src_o="http://payload22.cargocollective.com/1/0/18331/2758988/GE_screens_0013_14_o.jpg" data-mid="14020501" border="0" align="left"/> http://lite.urbtype.com/Brisk-Yourself http://lite.urbtype.com/following/lite.urbtype.com/Brisk-Yourself Fri, 25 Feb 2011 21:53:45 +0000 URBTYPE - Norio Ichikawa - Digital Creative Director/Art Director 1104532 This Facebook App lets you create your own Brisk Character to Share with your friends. Make it as fun and ridiculous as you'd like, all you need is a photo to get going. Client: Pepsi/Brisk Agency: Mekanism Role: Art Direction, 3D and design. Website Screenshots <img src="http://payload.cargocollective.com/1/0/18331/1104532/1.jpg" width="670" height="766" width_o="808" height_o="924" src_o="http://payload.cargocollective.com/1/0/18331/1104532/1_o.jpg" data-mid="5302873" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18331/1104532/2.jpg" width="670" height="764" width_o="811" height_o="925" src_o="http://payload.cargocollective.com/1/0/18331/1104532/2_o.jpg" data-mid="5302874" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18331/1104532/3.jpg" width="670" height="763" width_o="811" height_o="924" src_o="http://payload.cargocollective.com/1/0/18331/1104532/3_o.jpg" data-mid="5302875" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18331/1104532/4.jpg" width="670" height="764" width_o="811" height_o="925" src_o="http://payload.cargocollective.com/1/0/18331/1104532/4_o.jpg" data-mid="5302879" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18331/1104532/5.jpg" width="670" height="762" width_o="812" height_o="924" src_o="http://payload.cargocollective.com/1/0/18331/1104532/5_o.jpg" data-mid="5302881" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18331/1104532/6.jpg" width="670" height="764" width_o="810" height_o="924" src_o="http://payload.cargocollective.com/1/0/18331/1104532/6_o.jpg" data-mid="5302883" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18331/1104532/8.jpg" width="670" height="761" width_o="813" height_o="924" src_o="http://payload.cargocollective.com/1/0/18331/1104532/8_o.jpg" data-mid="5302884" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18331/1104532/9.jpg" width="670" height="765" width_o="810" height_o="926" src_o="http://payload.cargocollective.com/1/0/18331/1104532/9_o.jpg" data-mid="5302886" border="0" align="left"/> http://lite.urbtype.com/Level-26-ipad-app http://lite.urbtype.com/following/lite.urbtype.com/Level-26-ipad-app Tue, 15 Feb 2011 19:41:52 +0000 URBTYPE - Norio Ichikawa - Digital Creative Director/Art Director 564449 From the creator of the CSI franchise, Anthony E. Zuiker, comes Dark Prophecy: A Level 26 Thriller, the second book in the worldwide best-selling Level 26 series, featuring Steve Dark as the ultimate crime-scene tactician on the tail of the next embodiment of evil: the Tarot Card Killer. Starring: Justine Bateman, Michael Ironside and Daniel Buran. Role: Concept, design, and animation Agency: Hooray Society + Dare to Pass ★★ #5 in Top Paid Books★★ ★★ #3 in Top Grossing Books ★★ ★★ Named "New & Notable" by iTunes ★★ ★★ #1 Adult "Non-Children'" Book App★ Buy it here Review! <img src="http://payload.cargocollective.com/1/0/18331/564449/mzl.pcwgjixe.480x480-75.jpg" width="367" height="480" width_o="367" height_o="480" src_o="http://payload.cargocollective.com/1/0/18331/564449/mzl.pcwgjixe.480x480-75_o.jpg" data-mid="5106619" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18331/564449/mzl.zmaowjer.480x480-75.jpg" width="360" height="480" width_o="360" height_o="480" src_o="http://payload.cargocollective.com/1/0/18331/564449/mzl.zmaowjer.480x480-75_o.jpg" data-mid="5106621" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18331/564449/mzl.xdkxsqpm.480x480-75.jpg" width="360" height="480" width_o="360" height_o="480" src_o="http://payload.cargocollective.com/1/0/18331/564449/mzl.xdkxsqpm.480x480-75_o.jpg" data-mid="5106624" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18331/564449/mzl.splvtpvm.480x480-75.jpg" width="360" height="480" width_o="360" height_o="480" src_o="http://payload.cargocollective.com/1/0/18331/564449/mzl.splvtpvm.480x480-75_o.jpg" data-mid="5106626" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18331/564449/mzl.gklzrmgl.480x480-75.jpg" width="360" height="480" width_o="360" height_o="480" src_o="http://payload.cargocollective.com/1/0/18331/564449/mzl.gklzrmgl.480x480-75_o.jpg" data-mid="5106628" border="0" align="left"/> http://lite.urbtype.com/Yahoo-Bus-Stop-Derby http://lite.urbtype.com/following/lite.urbtype.com/Yahoo-Bus-Stop-Derby Wed, 01 Dec 2010 09:43:43 +0000 URBTYPE - Norio Ichikawa - Digital Creative Director/Art Director 801282 The short answer is it’s a two-month citywide challenge that turns bus stops into social gaming hubs. An even shorter answer is it’s something that makes waiting for the bus fun. Most of us don’t really love our daily commute. And even though you soon recognize the same faces that get on the same bus at the same time every morning, it’s pretty rare that we talk to each other. We thought we could make public transport a little more fun. So we put up twenty Bus Stop Derby bus stops with interactive 72-inch touch screens. We developed four addictive games that you can play right then and there while waiting for your bus—and since it’s even more fun to play together (and especially to beat someone), you can challenge players at other Derby stops to live head-to-head games. And you aren’t just playing for personal glory you’re playing for your neighborhood. The Bus Stop Derby pits 20 teams (20 San Francisco neighborhoods) against each other. So choose your neighborhood, rally your fellow commuters, and go break some high scores! The grand prize is a concert with OK Go that takes place in the neighborhood that wins the Derby. Have fun, and may the best neighborhood win! Role: Game concept, art direction, design, 3d modeling, and animation (aftereffects + cinema 4d) Agency: ACNE* + Goodby, Silverstein & Partners Award and Honors:: • Webbie Award Winner: Mobile & Experience Marketing • Cannes Cyber Lions - Bronze • Clio Interactive Award - Bronze • One Show Interactive Merit • International ANDY Awards - Silver • London International Award - Finalist • Digital Out of Home Award: Best in Show Winner • Digital Out of Home Award: Best Campaign • Digital Out of Home Award: Best Use of Interactive Technology • End of Year Awards: Best Use of Emerging Technologies http://lite.urbtype.com/Nissan-Leaf-Lance-Armstrong http://lite.urbtype.com/following/lite.urbtype.com/Nissan-Leaf-Lance-Armstrong Sat, 21 Aug 2010 17:57:38 +0000 URBTYPE - Norio Ichikawa - Digital Creative Director/Art Director 583282 Lance Armstrong shares his view on the future of electric cars and his excitement about being among the first to receive a new Nissan LEAF. Agency: TBWA/Chiat/Day Nissan Youtube Page website <img src="http://payload.cargocollective.com/1/0/18331/583282/Picture 1.png" width="670" height="438" width_o="1647" height_o="1077" src_o="http://payload.cargocollective.com/1/0/18331/583282/Picture 1_o.png" data-mid="2683982" border="0" align="left"/>