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	<title>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</title>
	<link>http://lite.urbtype.com</link>
	<description>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</description>
	<pubDate>Fri, 03 Sep 2010 19:57:31 +0000</pubDate>
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		<title>The Relaps3</title>
		<link>http://lite.urbtype.com/607591/The-Relaps3</link>
		<comments>http://lite.urbtype.com/607591/The-Relaps3</comments>
		<pubDate>Fri, 03 Sep 2010 19:57:31 +0000</pubDate>

		<dc:creator>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

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		<description>At Popsomp Hills we give each abuser a choice: go into rehab or risk losing everything. We use a number of cutting edge techniques to persuade even the most desperately addicted person into treatment. Our number one priority is their long-term well-being. 

Agency: Omelet

V0ltz

Visit Website

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		<wfw:commentRss>http://lite.urbtype.com/607591/The-Relaps3</wfw:commentRss>

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		<title>Skill</title>
		<link>http://lite.urbtype.com/585512/Skill</link>
		<comments>http://lite.urbtype.com/585512/Skill</comments>
		<pubDate>Mon, 23 Aug 2010 03:39:34 +0000</pubDate>

		<dc:creator>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">585512</guid>
		<description>Tools: Advanced knowledge of Cinema 4D, Maya Unlimited, After Effects, Flash, Encore, Premier Pro, Final Cut, Motion, Zbrush, HTML, XML, CSS, AS2 &#38; AS3

Experience: Creative direction, art direction, design, mobile app design, motion graphics, 3d modeling/animation, UX design, flash animation/development, Print, OHH, ARG, environmental design.</description>
		<wfw:commentRss>http://lite.urbtype.com/585512/Skill</wfw:commentRss>

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		<item>
		<title>Nissan Leaf: Lance Armstrong</title>
		<link>http://lite.urbtype.com/583282/Nissan-Leaf-Lance-Armstrong</link>
		<comments>http://lite.urbtype.com/583282/Nissan-Leaf-Lance-Armstrong</comments>
		<pubDate>Sat, 21 Aug 2010 17:57:38 +0000</pubDate>

		<dc:creator>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

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		<description>Lance Armstrong shares his view on the future of electric cars and his excitement about being among the first to receive a new Nissan LEAF.

Agency: TBWA/Chiat/Day




Nissan Youtube Page
website
&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/583282/Picture 1.png" border="0" width="670" height="438" align="left" /&#62; </description>
		<wfw:commentRss>http://lite.urbtype.com/583282/Nissan-Leaf-Lance-Armstrong</wfw:commentRss>

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		<title>Ayzenberg</title>
		<link>http://lite.urbtype.com/202966/Ayzenberg</link>
		<comments>http://lite.urbtype.com/202966/Ayzenberg</comments>
		<pubDate>Sat, 14 Aug 2010 05:21:31 +0000</pubDate>

		<dc:creator>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</dc:creator>
		
		<category><![CDATA[Website]]></category>

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		<description>Website for design agency in Old town Pasadena, specializes in video game advertising.

Agency: Ayzenberg Group

Launch Site

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		<wfw:commentRss>http://lite.urbtype.com/202966/Ayzenberg</wfw:commentRss>

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		<title>Dolby Laboratories</title>
		<link>http://lite.urbtype.com/203288/Dolby-Laboratories</link>
		<comments>http://lite.urbtype.com/203288/Dolby-Laboratories</comments>
		<pubDate>Sat, 14 Aug 2010 05:21:04 +0000</pubDate>

		<dc:creator>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</dc:creator>
		
		<category><![CDATA[Integrated Campaign]]></category>

		<guid isPermaLink="false">203288</guid>
		<description>Dolby delivers technologies that make entertainment experiences more intense and involving. Our technologies truly increase the engagement of consumers with their entertainment, and developing them requires our unique combination of imagination and analytical skills. Consistent use of the Dolby voice ensures that these core attributes are communicated across all marketing materials.

Agency: Davis Elen


Experiential Microsite
Previous&#38;nbsp;/&#38;nbsp;Next image&#38;nbsp;(1 of 4)&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/203288/dolby_micro1.jpg" border="0" width="670" height="416" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/203288/dolby_micro2.jpg" border="0" width="670" height="416" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/203288/dolby_micro3.jpg" border="0" width="670" height="416" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/203288/dolby_micro4.jpg" border="0" width="670" height="416" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/203288/dolby_micro5.jpg" border="0" width="670" height="416" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/203288/dolby_micro6.jpg" border="0" width="670" height="416" align="left" /&#62; 

Website
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Rich Media
Previous&#38;nbsp;/&#38;nbsp;Next image&#38;nbsp;(1 of 4)&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/203288/dolbyrm1_1.jpg" border="0" width="670" height="420" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/203288/dolbyrm2.jpg" border="0" width="670" height="420" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/203288/dolby_rm2_1.jpg" border="0" width="670" height="421" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/203288/dolby_rm3.jpg" border="0" width="670" height="420" align="left" /&#62; 
 Launch Banner


Standard Banners
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</description>
		<wfw:commentRss>http://lite.urbtype.com/203288/Dolby-Laboratories</wfw:commentRss>

		</item>
		<item>
		<title>Nissan Juke</title>
		<link>http://lite.urbtype.com/564443/Nissan-Juke</link>
		<comments>http://lite.urbtype.com/564443/Nissan-Juke</comments>
		<pubDate>Fri, 13 Aug 2010 00:19:27 +0000</pubDate>

		<dc:creator>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">564443</guid>
		<description>Agency: TBWA/Chiat/Day

Print
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OHH
&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564443/juke_OHH_littlefriend.jpg" border="0" width="670" height="195" align="left" /&#62; 

Page Takeover
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Banners
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Previous&#38;nbsp;/&#38;nbsp;Next image&#38;nbsp;(1 of 4)&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564443/nissan_kia_0000_1.jpg" border="0" width="670" height="625" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564443/nissan_kia_0001_2.jpg" border="0" width="670" height="625" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564443/nissan_kia_0002_3.jpg" border="0" width="670" height="625" align="left" /&#62; 

Previous&#38;nbsp;/&#38;nbsp;Next image&#38;nbsp;(1 of 4)&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564443/nissan_kia_0003_4.jpg" border="0" width="670" height="625" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564443/nissan_mini_0000_1.jpg" border="0" width="670" height="625" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564443/nissan_mini_0001_2.jpg" border="0" width="670" height="625" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564443/nissan_mini_0002_3.jpg" border="0" width="670" height="625" align="left" /&#62; 
</description>
		<wfw:commentRss>http://lite.urbtype.com/564443/Nissan-Juke</wfw:commentRss>

		</item>
		<item>
		<title>Visa iAD</title>
		<link>http://lite.urbtype.com/564248/Visa-iAD</link>
		<comments>http://lite.urbtype.com/564248/Visa-iAD</comments>
		<pubDate>Fri, 13 Aug 2010 00:19:26 +0000</pubDate>

		<dc:creator>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">564248</guid>
		<description>For decades, Visa has made travel easy for its cardholders, by taking them to
Earth’s most far-flung destinations. Now it’s time to take them even farther.
50 years after Yuri Gargarin’s first space mission, Virgin Galactic and Visa will be
giving away 6 seats on the their breakthrough civilian mission to space.
To build anticipation and excitement for this groundbreaking experience, the Visa
Space Tourism iAd will allow users to experience a world free of gravity, explore
the vast unknown and discover amazing travel destinations around the globe.
The future of travel is now. Welcome to the space tourism age.

Agency: TBWA/Chiat/Day

Previous&#38;nbsp;/&#38;nbsp;Next image&#38;nbsp;(1 of 17)&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564248/Space_1.jpg" border="0" width="348" height="603" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564248/visa_0000_0.jpg" border="0" width="348" height="603" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564248/visa_0002_2.jpg" border="0" width="348" height="603" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564248/visa_0003_3.jpg" border="0" width="348" height="603" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564248/visa_0005_5.jpg" border="0" width="348" height="603" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564248/visa_0007_7.jpg" border="0" width="348" height="603" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564248/visa_0008_8.jpg" border="0" width="348" height="603" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564248/visa_0010_10.jpg" border="0" width="348" height="603" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564248/visa_0011_11.jpg" border="0" width="348" height="603" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564248/visa_0012_12.jpg" border="0" width="348" height="603" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564248/visa_0013_13.jpg" border="0" width="348" height="603" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564248/visa_0014_14.jpg" border="0" width="348" height="603" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564248/visa_0016_16.jpg" border="0" width="348" height="603" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564248/visa_0017_17.jpg" border="0" width="348" height="603" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564248/visa_0018_18.jpg" border="0" width="348" height="603" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564248/visa_0019_19.jpg" border="0" width="348" height="603" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/18331/564248/visa_0020_20.jpg" border="0" width="348" height="603" align="left" /&#62; </description>
		<wfw:commentRss>http://lite.urbtype.com/564248/Visa-iAD</wfw:commentRss>

		</item>
		<item>
		<title>Contact</title>
		<link>http://lite.urbtype.com/203313/Contact</link>
		<comments>http://lite.urbtype.com/203313/Contact</comments>
		<pubDate>Mon, 09 Aug 2010 21:59:00 +0000</pubDate>

		<dc:creator>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">203313</guid>
		<description>Location
Los Angeles, CA


Email
norio@urbtype.com

Reference upon request</description>
		<wfw:commentRss>http://lite.urbtype.com/203313/Contact</wfw:commentRss>

		</item>
		<item>
		<title>Bio</title>
		<link>http://lite.urbtype.com/201978/Bio</link>
		<comments>http://lite.urbtype.com/201978/Bio</comments>
		<pubDate>Mon, 09 Aug 2010 21:58:38 +0000</pubDate>

		<dc:creator>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">201978</guid>
		<description>Born in Tokyo, Japan, Norio moved with his family to Los Angeles, California at the age of seven. After graduating from Cal Poly and then Art Center, he has gained much of his experience by working for LA based agencies such as TBWA/Chiat/Day, ACNE Production, Omelet, Team One, Saatchi &#38; Saatchi, Ignited LA, Tool, Dentsu and DNA studios.

Norio specializes in sculpting interactive narratives, like alternate reality games (ARG), as well as mixing interactive and broadcast together to bring innovative new content to the web. While at Omelet, Norio helped create the highly acclaimed Burn Notice: Covert Ops for USA Network. The trilogy of Covert Ops games have been featured in many publications, including Fortune, Ad Age and Creativity, with the first- two game being rated one of the highest visited and most registered sites in USA network history.

Apart from his professional work, Norio also designed one of the characters for Play Imaginatives’ Trexi Series, ‘ANIMAL,’ where it was accompanied by designs from other world-renowned artists like Gloomy, Gary Basement, Jeremyville and Mad. Norio also showcased his motion graphics work at various art galleries such as Marr’s Bar (Spain) and the Silver and Gray Gallery (LA). Norio, along with his designs, were featured in the WEB DESIGN INDEX 08, a book published by Pepein Press of Amsterdam and distributed worldwide.

His work has been recognized by various award shows, including the Webby, Addy, Beldings, Pixel Awards, Promax/BDA Silver, Mowsnet Web Awards and the FWA.

Experience: Visa, Gatorade, Nissan, Pepsi, USA Network, NBC Universal,  ABC, Fox, Activision, Turbine, Microsoft, Sony Vaio Latin America, LA Weekly, Agility, EA Mobile, WB Records, Marvel, Toyota, Saab, Budweiser, Academy Awards and US Army.

Years in industry: 9
</description>
		<wfw:commentRss>http://lite.urbtype.com/201978/Bio</wfw:commentRss>

		</item>
		<item>
		<title>Phantom West</title>
		<link>http://lite.urbtype.com/202986/Phantom-West</link>
		<comments>http://lite.urbtype.com/202986/Phantom-West</comments>
		<pubDate>Mon, 09 Aug 2010 21:58:34 +0000</pubDate>

		<dc:creator>URBTYPE - Norio Ichikawa - Digital Creative Director, Art Director</dc:creator>
		
		<category><![CDATA[Music Video, Animation]]></category>

		<guid isPermaLink="false">202986</guid>
		<description>Phantom West's Rain expedition music video.

  
</description>
		<wfw:commentRss>http://lite.urbtype.com/202986/Phantom-West</wfw:commentRss>

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