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Barton Brand: El Toro Tequila
El Toro: unleash its freaky party animal

Nice educational lessons about how to make el rim shots and play something called bull puckey. A Web site, ElPartyAnimal.com, given what we've heard about tequila, other lessons might be good for future ads, like how to remove puke stains from a carpet. How to rock out might be a good one too, given El Toro’s mascot, the mythical half-bull/half-devil-horns creature that so enthralled young men 21-34 in ancient times. And of course, don’t let them change their name.

Agency: Ignited LA

Awards and recognition: 2008 ThinkLA Beldings Bowl, Creativity Ad Critics, AdFreaks

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