USA Networks, with the aid of partner Saab USA and agency Omelet, LA, has launched a continual online gaming experience called "Covert Ops".

The game, which launched during the July 17th premiere of season two, episode two of USA's spy series Burn Notice, sends players on nine weekly covert missions that coincide with the series' story arc. The missions turn you into an operative with the goal of helping Fiona--the ex-girlfriend of the show's blacklisted international spy Michael Westen--and a new client solve their cases.

USA Network team shook up the industry with the launch of BURN NOTICE COVERT OPS 1.0, which immersed fans of the show into the action-packed life of a spy who has been ‘burned’. The game garnered more than 7.6 million page views from over 300,000 users during the course of the campaign. For the length of the summer run (nine weeks), COVERT OPS 1.0 accounted for 26 percent of total BURN NOTICE site traffic and engagement time, which was an astounding 12 minutes per entry (does not include pages per visit and uniques).

Award and Recognition: Webby Honoree, Creativity Ad Critics Top 10, Ad Age, Fortune Magazine.

Launch Website

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